Brand identity and website design for Roots First, a landscape and design company in Scottsdale, Arizona. The company specializes in thoughtful modern landscape design and quality craftsmanship. The icon represents a modern abstract version of roots, but maintains an organic handcrafted feel. It is also reminiscent of a map or pathways, which reflects Roots First's thoughtful planning and intentional design for all their installations. The project included business cards and the Roots First website built on the Squarespace platform.
