Branding for Roots First, a landscape and design company in Scottsdale, Arizona. The company specializes in thoughtful modern landscape design and quality craftsmanship. The icon represents a modern abstract version of roots, but maintains an organic handcrafted feel. It is also reminiscent of a map or pathways, which reflects Roots First's thoughtful planning and intentional design for all their installations. The project included business cards and the Roots First website.